Brochures / Sell Sheets
You place them on the counter if you have retail business. If you mail info to customers, they fit nicely into an envelope. When attending trade shows or expos, they are a necessary marketing piece to hand out. Brochures and sell sheets are versatile and effective, can be any size and share as much information as you want. They complement your web site. Brochures are often folded and a sell sheet is a flat flyer that can be printed on one or both sides. Your budget and marketing needs will determine which is best for you.
Stock and Size
A brochure can be printed on many types of paper. Mainly you will be concerned with the stock weight and texture and whether it will be a bi-fold, tri-fold or booklet. Will it be printed with spot colors on a natural paper or a full color, glossy brochure. Depending how you wish to distribute it, you may want it to fit in a standard size envelope.
Enhancements
Technology today allows you to add special enhancements to your brochure, such as scented scratch off areas or raised spot UV to make an item POP. You can add a die cut, score and/or perforate your piece, or have varied trims.
Quantities
Most printers require a 500 minimum quantity. Usually, its just a few dollars difference to print 1000. Consider shipping costs if you choose a quote from a mainland printer. Larger quantity orders received great discounts, so plan ahead and consider your future marketing needs.
Rack Cards / Post Cards
If you are a retail store or in a tourist location, rack cards are a crucial part of your marketing strategy. Rack cards can be sized to fit standard display stands, or in a few other size offerings. Print color on both sides or black on the back. UV coating is usually standard on full color. Choose from either 14 pt. card stock or 100# cover stock. Weight may be depend on the size of your finished piece and whether it will be displayed upright or laid flat.
Another economical way to direct mail is with postcards. Mail rates are lower and cost per piece is very reasonable. In a tourist location, postcards are a standard offering in retail stores. We can design a postcard with your photography and logo, or design something totally unique. Have it printed with both sides in full color or with black on the back side.
Quantities
A quantity of 500 is the minimum, but in most cases you will order a much larger quantity. Price breaks are in rages such as 1,000, 2,500, 5000, 10,000 and up. Rack cards are heavy, so shipping costs should be considered also.
Catalogs
When you have a line of products, you may want to print a complete catalog. Most often it will be in full color, though you may choose black ink for the inside pages. The cover is is a heavier stock and can have a UV coating. Pricing for catalogs begin with 8 pages and can go up to 32 pages. Special quotes can be obtained for catalogs with more pages.
